The core team
Imaj was founded by Aude Joly in 1993
Aude has nearly 25 years of experience in marketing research, both quantitative and qualitative, and in all sectors. As her original background is engineer of the organic (agronomist), she’s particularly interested in systems and innovation. Holder of an Insead Master ‘Consulting and Coaching for Change’, she is trained in psychodynamics and offers consulting services to her clients to co-construct your strategies with your internal and external stakeholders.
An alumna of CHEE&DD (College des Hautes Etudes en Environnement et Développement Durable) and co-author of a research paper on Sustainable Marketing Strategies published by the Echos Etudes group in its Management Stratégique collection, she likes to get involved in actions that make sense for the consumer as well as society as a whole.
She has received an international education and loves through her work feeling connected to the world and to global business challenges, in particular in the field of Business and Society.
Stephane Roger is senior researcher & industry specialist at IMAJ
After earning an MBA from Coventry University and spending two years working in research services for consumer associations, Stephane Roger became a partner at Imaj in 2002.
Human, intuitive and a people person, Stephane likes to immerse himself in the discovery of individuals who shape the world of today.
Stephane is a walking encyclopedia of music and cinema.
While working at Imaj, he deals with all issues pertaining to the automotive industry, as well as to communication and information technologies.
IMAJ's Ecosystem

![]()