Fields of expertise
Sector-specific and methodological expertise to provide you with new keys to decipher your markets and to help you build a vision for your brand and product.
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CSR
Sustainable marketing
and responsible brandsInnovation and
Future thinkingConsumer knowledge
and societal trendsNew Mobility
Forms
Design Thinking
and Design researchMulti Country
Research

Sustainable Marketing, Business for Good

Marketing for Impact

We support you in defining and implementing a responsible marketing strategy with a win-win logic for the brand and the consumer.

  • A step-by-step transposition of the fundamentals of sustainable marketing.
  • Identifying your strategic opportunities
  • Listening to your stakeholders and strengthening their links to your brands and the company

Based on our expertise in listening to stakeholders, mobilising the collective intelligence of your employees and CSR, we have grouped together under the banner of Changing for Good (www.changing-for-good.org) our research and consultancy driven support for strengthening your CSR corporate vision.

 

Our contributions :

1. Defining your organisational purpose and translating it into operational axis
2. Co-construction of meaningful and responsible brands (brand purpose and platforms)
3. Defining and implementing a sustainable marketing strategy
4. All kinds of research, from exploratory to testing, to improve the impact of your offers

 

Innovation and Foresight

Defining possible futures in order to build a vision

To avoid the frequent failings of overly incremental innovation, we assist you in establishing a far-sighted approach that serves your strategy and/or the creative process. 

Our contribution :

  • Our societal trends roadbook,
  • Exploratory research on emerging expectations,
  • Foresight consultancy, design of scenarios for the future,
  • Future thinking detours in the creative process,
  • Online community research in future contexts,
  • Multi-party foresight workshops

 

Consumer Knowledge and Societal Trends

Approaching consumers' tranformation

Our core historical expertise

Our contribution :

  • Ethnographic research,
  • Exploration of new targets : early adopters, proactive consumers, digital natives, etc..
  • Research on emerging expectations
  • Qualitative and quantitative segmentations
  • Exploration of consumption patterns

 

 

 

New mobility forms

The consumer on the go, physically and virtually

Our experience of transports and automotive and all types of mobility including virtual mobility.

Our contribution :

  • Research on clients’ expectations regarding transportation, train stations, networks and points of sale,
  • Automobile: product research of all segments, at all stages of concept and product development, car clinics,
  • New Mobility forms : researching new product and service concepts, testing business models, exploring expectations, adapting research methodologies to long-term projection,
  • Future thinking on cities of tomorrow

 

Design Thinking & Design Research

Re-think innovation step by step

Our methodologies sourced from the Masters of the Kind ( IDEO)

Our contribution :

  • Co creation workshops,
  • Immersion exploratory research : shoppers in shops, consumptions routes, touchpoint research,
  • Iterative research processes , reactive swings from insights to co creation to testing back again,
  • On line communities to follow the innovation process,
  • Prototyping and Graphic facilitation as tools for our appraoches

 

 

Multi-country and International Research

A network of artisans

Our contribution :

  • An active European network + partners in all regions of the world
  • A network in line with Imaj’s state of mind: experienced qualitative artisans
  • The Imaj team is bilingual and multi-cultural

 

3, rue Decrès 75014 PARIS T : 00 (33) 1 48 00 06 88 F : 00 (33) 1 48 00 07 88 info@imaj.fr